Wellness, Work, & Wellbeing

Healthcare consumers have become accustomed to digital experiences that anticipate their needs, offer personalized recommendations, and keep them informed every step of the way. Yet when it comes to something as important as their health, they're often left navigating complicated hospital websites, deciphering medical terminology, and figuring out which doctor to see on their own. The disconnect between what consumers experience everywhere else online and what they encounter in healthcare is becoming harder to ignore. For hospitals, improving the digital patient experience isn't simply about building a better website. It's about making healthcare easier to access, understand, and manage.
In this episode of Wellness, Work & Wellbeing, we're joined by Jaime Escott, SVP of Engagement Strategy at Mighty Union, to discuss why hospital websites need to evolve beyond traditional marketing platforms. We talk about the growing expectations patients bring from brands like Amazon and Netflix, why finding the right doctor should work more like a dating app, and how AI could bring medical records, scheduling, and patient information together into a more personalized experience. Jaime also shares why healthcare organizations need to rethink how they communicate with patients, particularly during the moments when information matters most.

In this episode of Wellness, Work & Wellbeing, we're joined by Chuck Meehan, Chief Creative Officer at Pavone Group, to discuss the storytelling behind Penn State Health's Breakthrough Medicine Lives Here campaign. We talk about how the agency developed the cancer campaign's memorable "Bell" spot, why the work deliberately moves away from traditional hospital advertising, and what it takes to make a serious healthcare message stand out during the Super Bowl. Chuck also shares how the team found compelling stories in unexpected places, why the campaign is expanding into heart and vascular care, and why good storytelling matters more than the length of an ad.

People are not fixed personas. Their needs, priorities, and ability to take in information can change throughout the day. Stephanie Trunzo, Chief Executive Officer at MERGE, joins us to talk about what that means for health and wellness marketing, how AI can make information easier for each person to understand, and why credible health organizations need to ensure their expertise can be found. We also discuss why the same whole-human thinking should extend to the workplace, where energy and meaningful output can tell leaders more than hours on a timesheet.

Rose Baki of Lippincott joins Wellness, Work & Wellbeing to talk about why the strongest healthcare brands start with the patient experience and why that experience has to extend well beyond marketing.

In this episode of Wellness, Work & Wellbeing, we are joined by Erica Spoor, SVP Business Growth & Strategy at Sparks, to talk about how healthcare brands can use experiential marketing to turn complex science into something people can actually understand and engage with. We discuss why in-person experiences are becoming more valuable in an increasingly digital healthcare world, how brands can simplify without sacrificing the science, and why the best experiences don't end when the event does.

Welcome to the inaugural episode of Wellness, Work & Wellbeing. We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern "Chief Household Officer" is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It's a conversation about where healthcare, marketing, and wellbeing are headed next.

Consumers aren’t just buying products anymore. They’re buying better lifestyles, better habits, and better versions of themselves. Welcome to Wellness, Work & Wellbeing — the podcast exploring the intersection of wellness, brands, culture, and modern marketing.
Everything from media strategy and creator partnerships to brand trust, retail experiences, healthcare messaging, AI-driven personalization, and community building is influenced by wellness.
This is the show where marketing, culture, and wellbeing collide.